About Us
We are an organization formed by experienced representatives that immerse ourselves in the outdoor sports and the products that facilitate that lifestyle. We pride ourselves in putting what we sell to good, hard use and using our experience to better serve our customers.
But we’re more than just gear heads. We are equipment sales professionals with experience, passion and dedication.
The Ascension Team
Ascension Sales Team is comprised of dix Outdoor Industry veterans with more than seventy-five years of experience in the Industry
Ascension Sales Fundamentals
Distribution Management
The combined experience of our representatives has led to long-term relationships with 400+ retailers in the outdoor industry. Ascension understands the value of building relationships with the individuals who make buying decisions as well as the individuals on the front line selling your brand. When we take on a brand, we take it to retailers who we have known and worked with for decades. We also eagerly seek out new retail partners and explore new sales channels when appropriate.
Infrastructure Management
We make big promises and we follow through by investing in our organization to better serve our brand partners. Ascension has a 1500’ corner showroom at the Outdoor Market Alliance in Lakewood, CO as well as a satellite office in Salt Lake City, UT to better serve our Utah customer base.
Sales Analysis
We collect and analyze sales data to determine what products are performing and why. These analytics help identify trends and improve sales performance. We subscribe to DOMO, SPS Commerce and Up Next Data for reporting and sharing information across our organization.
Business Planning
Forecasting and sales strategy implementation is paramount to achieving sales goals for us and for our customers. We take pride in thoughtful and comprehensive forecasting and planning. We use top-line data, on the ground intel, and our collective experience to hone in our forecasts to provide better information to our brands. Working with national retailers like BC.Com, Movement Climbing Gyms, Sportsman’s Warehouse, Bass Pro Shop and Scheels has taught us to sell with a plan and we implement this strategy in all of our relationships. A wise sales manager once said to us, “hope is not a strategy”… and we listened.
Experiential Training
There is no better way for an independent sales agency to add value than by providing consistent, exceptional, hands on training. We engage in seasonal store clinics, regional events, product demonstrations, the REI Extravaganza and dealer camps to create an indelible learning experience for your staff. We developed a tracking tool to manage and quantify our service commitmemts. With over 400 accounts, it’s our single biggest investment for your brand because we know it makes a difference.
Giving Back
Like many of you, Ascension is dedicated to the causes that benefit our retailers, our brands, our industry, and our passions. Individually we sponsor cause partners and as an organization we support the OIA and OMA to ensure the industry has a voice.
Vested Leadership
Our people are our #1 resource and we believe our people are why you like doing business with Ascension Sales. We are unique in that we have four partners in the business. This ensures continuity of representation and a continuity in our relationships. We are the face of your brand and we want that face to be familiar to you, and to (y)our customers.
Ascension Sales Group’s Territory
ASG services the Rockies and several states in the Midwest. They cover all brands in the Rockies: Colorado, Utah, New Mexico and Wyoming. They also represent La Sportiva, Petzl, LEKI, ZOLEO, SAMAYA, and Ignik in the Midwest states of North Dakota, South Dakota, Nebraska and Missouri. Please see the map below for a visual key.