Events
ASG proudly participates in and sponsors a myraid of local and regional events ranging from running races to climbing festivals, to ski race series, to retailer events for staff, and demo days. These events are important to ASG because they foster community, build brand exposure, and educate consumers and retailers alike – all key elements of the ASG mission – (and also what drives us personally and professionally). Please see below for a sample of events we are dedicated to supporting year after year.
Events
Below are pictures from some of our demo days as well as more information about some of the events we sponsor annually.
Demos
Below are pictures from some of our demo days, where staff and locals get to test products ranging from running shoes, climbing shoes, headlamps, and more.
Sponsored Events
Here is a sampling of some of the regional and local events and race series that we and our brands are proud to sponsor and support.
International Climbers Festival
WHAT
Our festival is all about celebrating the community of climbing. When we come together at City Park and Wild Iris each year for traditions old and new, it’s a reminder of just how awesome this global climbing community is. We can celebrate our differences and similarities, strengths and struggles, and be reminded that we all share a common love.
WHEN
July 13-16, 2023
Leadville 100
WHAT
La Sportiva is the Title Sponsor for the Leadville 100, one of the most challenging ultra races out there. The legendary “Race Across The Sky” 100-mile run is where it all started back in 1983. This is it. The race where legends are created and limits are tested. One hundred miles of extreme Colorado Rockies terrain — from elevations of 9,200 to 12,600 feet. You will give the mountain respect, and earn respect from all.
WHEN
August 19, 2023
Cirque Series
WHAT
The Cirque Series is redefining what mountain running is all about. Starting from the base of a world-famous ski resort, you’ll rally up windswept ridges & glacial cirques to towering peaks, power down a quad-burning descent, break the tape into a festival of live music, food, drink, & vendor tents. The elevation is serious but the mileage is manageable, and the race is as hardcore as you want it to be. Beat the pros down to earn legend status & cash prizes, or enjoy the views & let the challenge be its own reward.
WHEN
July-October 2023
Yank-N-Yard Competition
WHAT
The Yank-N-Yard is not just a competition; it is an annual gathering of the Southwest’s climbing community. Each year we strive to grow and provide a spectacular event while strengthening our local and national communities.
WHEN
October 20-21, 2023
Wasatch Citizen Series Ski Races
WHAT
The Utah Nordic Alliance’s Wasatch Citizens Series (WCS) ski races have been Utah’s premier Nordic skiing events since 1979. The WCS consists of five events held each year at the major cross country ski areas along the Wasatch Front and Back. Two classic technique and three free technique races are included to provide the balance local athletes need to prepare for national and international competition.
WHEN
2024 TBD